Tommy John helps women wave goodbye to wedgies

Behavioural insights practice Canvas8 examines how underwear brand Tommy John is appealing to women who are tired of wedgies and want comfy underwear instead.

Modal Stretch Fabric Silky soft & smooth, naturally breathable with a luxurious feel. Non-Pilling - No lint balls or fuzz, wash after wash. Comfort

Women's Second Skin Brief, Lace Waist (Soft Underwear)

Mens Work Underwear DICK's Sporting Goods

Tommy John – Collected by Sarah Sullivan

Bath Comedy Festival - What's On

Woman nearly dies after 8-hour wedgie from high-waisted shorts

Love Island's Gabby Allen confirms she WILL have boob job to fix self-esteem – and reveals what boyfriend Marcel thinks of it - Irish Mirror Online

Cariloha Men's Bamboo-Viscose Boxer Briefs - Breathable Underwear for Men - Small - Caribbean Blue Wave at Men's Clothing store

Podkats! with Melody Sweets and special guests kick off Labor Day weekend, Kats, Entertainment

I Could've Easily Died, Said This Woman Whose Wedgie From Wearing High-Cut Jean Shorts On A Date Landed Her In The Hospital

Women's Second Skin High Rise Brief – Tommy John