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The co-branded work by McCann Shanghai for lipstick and lingerie came from the insight that traditional beauty norms still weigh on many Chinese women.

Garnier to exit China; suffers same fate as Revlon, Marketing

Mindshare, Optimedia and Carat bidding for L'Oreal media account in China, Media

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L'Oreal and Neiwai team up to encourage comfort in one's skin, Advertising

L'Oreal Collective: Creative Campaigns for World's Leading Personal Care Brand

Chinese lingerie brand uses Princess Di lookalike in ads, Advertising

lingerie Campaign Asia

How the Neiwai x SavisLook Collab Has Won Over Chinese Shoppers

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McCann Shanghai: Foreign L'Oréal & Chinese, NEIWAI, come together to make women proud of who they are – The Stable

How the Neiwai x SavisLook Collab Has Won Over Chinese Shoppers