General Mills follows trend in removing artificial flavours

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

General Mills Cereals Fiber One Cereal, Strawberries and Vanilla Clusters, 13.2 oz

Blueberry Chex™ Gluten Free Cereal Single Serve K12 2oz Eq Grain

Wheat Chex™ Cereal Box 14 oz

General Mills Trix Treats Fruit Flavor Bars, 0.85 oz, 8 count - Fairway

Big food is going green, but will consumers buy in?, Guardian sustainable business

Cheerios recall covers 1.8 million boxes for having gluten

Fake Bowl of Cookie Crisp Cereal - Israel

General Mills removes artificial flavors, colors from cereals

General Mills Cheerios Oat Crunch Oats 'N Honey Cereal Large Size, 1 lb 2.2 oz - Fairway

Fake Bowl of Cookie Crisp Cereal - Israel

Gold Medal™ Cake Mix Super Moist™ White 4.5 lb

General Mills Trix Treats Fruit Flavor Bars, 0.85 oz, 8 count - Fairway