The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far

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The front desk is the heart of the typical hotel operation. To suss out what's next, we quizzed dozens of industry professionals. Skift found that consumers are changing their expectations about how they should interact with a hotel, whether the industry likes it or not. Some new technologies and practices may help.

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The Evolution of the Hotel Front Desk: Why Tech Can Only Go So Far

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