Asda targets overseas expansion for George brand

Asda is following in the footsteps of Tesco by seeking to pursue an aggressive overseas expansion of its own-brand clothing label through franchising partnerships.

Asda ups its fashion game

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Asda - Wikipedia

Joules hires George at Asda boss for CEO role, targets global growth

UK supermarket Asda completes $2.5 bln purchase of EG's UK business

Asda George expansion continues apace with second Malta store, News

Asda targets overseas expansion for George brand

Topic page for George at Campaign UK

Asda to launch George brand into homewares, News

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Asda's George Ventures Into Asian Market, Business News

ASDA CASE STUDY – STRATEGIC BUSINESS ANALYSIS: DEVELOPING A PLAN FOR GROWTH