Peloton's leaked brand strategy document gives a sense of how they build a wildly valuable business

There are 4 key questions that help to shape the unique position of the brand

Peloton Business Model In A Nutshell - FourWeekMBA

Peloton relaunches brand, subscription pricing and app

Peloton Business Model

Why is Peloton losing its popularity and fanfare in recent times? - Quora

SEC Filing Peloton Interactive, Inc.

Peloton: The antidote to laziness - Blind Squirrel

The Future Of User Generated Content In Customer Acquisition - FasterCapital

You Are Your Business Model

Peloton®, Press

Peloton Marketing Strategy: Uncovering Key Lessons For Rapid Growth - NoGood™: Growth Marketing Agency

Modern Retail+ Report: The new CPG limited-edition and product drop playbook - Modern Retail

Building the Berkshire Hathaway of Consumer Subscriptions — Eric Crowley, GP Bullhound