Power Branding: Leveraging the Success of the World's Best Brands: McKee, Steve: 9781137278845: : Books

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Power Brands: Measuring, Making, and Managing Brand Success: 9783527507818: Perrey, Jesko, Freundt, Tjark, Spillecke, Dennis: Books

Power Brands: Measuring, Making, and Managing Brand Success

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FOR THE CULTURE: THE POWER BEHIND THE WORLD'S MOST SUCCESSFUL BRANDS, FROM APPLE

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Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger

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Books Published By Palgrave Macmillan

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Steve McKee Power Branding: Leveraging the Success of the World's Best Brands