An analysis of brand-building elements used by Adidas – Zhorna Sylvia Ali

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Introduction Adidas design and manufacture sports clothing, footwear and accessories. The company are the largest manufacturer for sports goods within Europe, and the second largest in the world (Adidas-Group, 2014). This article will consist of using academic articles in order to analyse the brand’s elements to build brand equity. An analysis of Adidas's brand elements…