Why the rebranding of Victoria's Secret hit a nerve, Marketing & Advertising News, ET BrandEquity

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How Victoria's Secret Is Trying to Rebrand - The New York Times

From Angels to Anomalies: Victoria's Secret's 'Unsuccessful' Rebrand – Fashion North

Page 3 of 15 - Page 3 of 6 - Page 3 - News from NewYorkTimes

Behind the Makeover at Victoria's Secret: What You Can Learn From the Lingerie Company's Rebrand

The Transformation of Victoria's Secret, by Madame Vision

Victoria's Secret may have a branding problem, as women opt for more 'natural' look

Why Victoria's Secret re-brand completely misses its mark

Victoria's Secret's Rebrand Is A Complete Fail

Unpacking the Victoria's Secret Rebrand

Where Victoria's Secret's Rebranding Goes Wrong

RESEARCH REPORT ASSIGNMENT - GROUP 14 (1) (docx) - CliffsNotes