Athleta catalog shoot: older models need not apply

About five years ago, Gap bought Athleta, an online yoga-clothing retailer, and began rapidly opening brick-and-mortar stores—usually within a mile of a Lululemon outlet. Although Athleta only…

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Athleta catalog shoot: older models need not apply

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My goal in life is to look like an Athleta model (and be able to

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Shit happens. Great stores deal with it., by Mark Gardiner