Tesco's made-up farm brands: tricking the consumer or a smart move? @simongwynn

Retail analysts have defended Tesco's decision to introduce 'fictional' farm brands for its value fresh products, after a backlash from consumers and the farming industry. But not everyone's convinced.. From Campaign US

Dinnis Design (@DinnisDesign) / X

Ciarán Doolan (@CiaranDoolan) / X

Fake' Tesco farm brands risk misleading consumers

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Are You Being Misled By Tesco's Fake Farms?

Ciarán Doolan (@CiaranDoolan) / X

Jamie Woodell-Hall (@Jamie_WHall) / X

Where is Jeremy Clarkson's farm?

Tesco and other supermarkets using fake farm brands spark

Dinnis Design (@DinnisDesign) / X