Dimensions of brand knowledge (Keller, 1993, 7).
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Customer-Based Brand Equity Models: Keller vs. Aaker
Identifying the Key Dimensions of Consumer-based Brand Equity Model: A Multivariate Approach
Identifying the Key Dimensions of Consumer-based Brand Equity Model: A Multivariate Approach
A corporate responsibility landscape (McElhaney, 2008, 230).
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Identifying the Key Dimensions of Consumer-based Brand Equity Model: A Multivariate Approach
A history of stakeholder concept
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A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling - ScienceDirect