How intimates brands are trying to succeed where Victoria's

While Victoria’s Secret is still the No. 1 women’s underwear brand, in terms of market share, there’s undoubtedly much more room for competitors like Aerie, ThirdLove, Skims, Parade, Lively and more.

The return of a divisive lingerie brand

The big underwear rethink: Gen Z goes gender-equal - Fashion

Victoria's Secret: Rise, Fall, Comeback of Lingerie Giant

Victoria's Secret Fashion Show Leaving Network TV

Victoria's Secret ditches prioritizing wokeness over 'sexiness

Victoria's Secret fashion show 2018: history and controversies - Vox

Victoria's Secret Rebrand: Insights & Lessons From a Billion

Victoria's Secret Expands with

How Victoria's Secret Can Save Itself

31 Best Lingerie Brands for Women: A Guide To The Best Brands For

As Victoria's Secret's star wanes, the lingerie market is growing more

Victoria's Secret Is Trying a New Look. Can Customers Be Convinced