Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass

The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.

Piers Morgan tries new Greggs vegan sausage roll and spits it out

Piers Morgan on why Vegan sausage rolls are destroying our democracy

Vegan eats Greggs pork sausage roll, demands apology is trolled online

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

Brand banter – timing is everything

Lumiere PR

Susanna Gets Piers a Greggs' Vegan Steak Bake

McDonald's and Greggs clap back at Piers Morgan's vegan tweets

Piers Morgan spits out Greggs vegan sausage roll after live taste test on GMB - Irish Mirror Online

Piers Morgan clashes with Greggs over 'PC-ravaged' vegan sausage rolls