Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan

Peloton is a lovemark brand in my life — personally and professionally. As a devoted Peloton fan and a cultural strategist, any news about Peloton will get my attention. I am in love with brands that…

STRATEGIC THINKING: THE CURSE OF THE MAINSTREAM APPEAL, by dr behice ece ilhan

Peloton Settles Music Publishers' Lawsuit

Peloton x lululemon partnership. Is it a good move? [Part 1], by dr behice ece ilhan

Peloton and Lululemon enter into partnership l GMA

MOBiLiTENiN GELECEĞi. Arabanın Değişen Anlamlarını Yeniden…

dr behice ece ilhan – Medium

Why Peloton and Lululemon partnered with each other

Peloton x lululemon: Move For You Event

Future of Power: Bit Nations & Brand Governments

Fighting Fit-ness - lululemon v Peloton - Lexology

Part 4] Competitive Strategies: What is next for Netflix?, by dr behice ece ilhan

Seizing Moments: Calvin Klein's Iconicity & JAW, by dr behice ece ilhan

Peloton Goes All-In on Its New Strategy With Lululemon Partnership -- Could It Really Work?