Hockey butt' ad for State and Liberty's fitted pants has gone

A viral ad for fitted pants showing slow-motion close ups of an NHL star’s
A viral ad for fitted pants showing slow-motion close ups of an NHL star’s 'hockey butt' has the Internet lapping it up.

Hockey Butt: The Struggle Athletes Have Finding Dress Pants

Red Wings star Dylan Larkin laughs off his 'hockey butt' in new

State and Liberty Clothing Co. When in doubt contrasting light

Dylan Larkin is proud to finally find pants that fit his hockey

Hockey butt' scores big in marketing campaign for dress pants

State and Liberty Clothing

Help, I've Watched An Ad About Hockey Butt And I Can't Get Up

Hockey butt' scores big in marketing campaign for dress pants

How State and Liberty Is Taking Over the NHL - Sharp Magazine