How e.l.f. Cosmetics is using personalization to drive e-commerce

In April 2019, the brand began implementing a product personalization program for both its desktop and mobile e-commerce sites. The program works by tailoring what a customer sees on the website based on their past shopping actions.

How e.l.f. Cosmetics is using personalization to drive e-commerce sales - Glossy, elf makeup

How e.l.f. Cosmetics is using personalization to drive e-commerce sales - Glossy, elf makeup

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How e.l.f. Cosmetics is using personalization to drive e-commerce sales - Glossy, elf makeup

How e.l.f. Cosmetics is using personalization to drive e-commerce sales - Glossy, elf makeup

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