A six-decade-old lingerie brand embraces 'youth-oriented approach' to cross Rs 150Cr turnover

Groversons Paris Beauty sells 25 lakh lingerie pieces a month and is aiming to achieve Rs 500 crore turnover in the next three years.

Exhibition: Lift & Separate: Technology and the Bra. Chapter 6

HerStory Lingerie

In 2 years, this men's footwear brand recorded Rs 1.7 Cr online sales, aims for 4x growth

The Intimates Business Is Changing. Can a 40 Year-Old Lingerie Company Keep Up?

Exhibition: Lift & Separate: Technology and the Bra. Chapter 6

himanshu Goyal - Purchasing Manager - Groversons India

Libro de gm by Morc Aradhras - Issuu

YourStory

Ecommerce and customer feedback: Decoding this 44-year-old lingerie brand's strategy to stay relevant