Parade underwear criticized over Coca-Cola collaboration

Parade — a trendy underwear company that touts sustainability — is under fire for its latest campaign. Last week, the brand launched its collaboration with Coca-Cola. Gen Z isn't happy about it.
Parade — a trendy underwear company that touts sustainability — is under fire for its latest campaign. Last week, the brand launched its collaboration with Coca-Cola. Gen Z isn't happy about it.

Parade and Coca-Cola

Where to Buy Parade x Coca-Cola's New Collection

Valid criticism or overblown? #paradeundwear #paradeundies #yourparade, Parade

That first-sip feeling — an iconic vintage Coca-Cola print on silky, shiny Glow Satin. Now in Diet Coke <3

Special Edition Coca-Cola Satin Shine Cheeky

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Where to Buy Parade x Coca-Cola's New Collection

Thirsty? Parade Has Got You Covered With Their Brand-New Coca-Cola Collaboration Coca-Cola and Parade have created a thirst-quenching collab.

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Parade's New Collection With Coca Cola Is Wonderfully Retro

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