Bright colors in the animal kingdom: Why some use them to impress

Why do some animals have bright colors to impress mates while others use them to ward off predators? It depends on their ancestors, new research reveals. Species that use bright colors as a sexual signal had ancestors that were active during the day, whereas species that use them as warning signals had ancestors that were active at night.

Personality Test Your Favorite Color Reveals These Personality Traits

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NBA fans TORCH the gaudy court style for the in-season tournament with bright colors proving an eye-sore for viewers: 'Possibly the worst thing to EVER happen to basketball

The importance of color in the animal kingdom - LtL - Life to Legend

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Solving the paradox of how animals managed to evolve with bright colors without being eaten

Why Animals Use Bright Colors to Warn or Attract

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Eurasia Review – Page 511 – Eurasia Review

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NBA fans TORCH the gaudy court style for the in-season tournament with bright colors proving an eye-sore for viewers: 'Possibly the worst thing to EVER happen to basketball

Why are animals so colorful?