Kraft Mac and Cheese Goes Viral: A Lesson in Psychology and Marketing
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“Marketing pop quiz: Question: How do you change an iconic brand to which millions of Americans have an emotional attachment--without causing an uproar? Answer: You don’t tell them it changed. (Until you’ve got proof they still love it.
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Kraft Mac and Cheese Goes Viral: A Lesson in Psychology and Marketing
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Kraft Mac and Cheese Goes Viral: A Lesson in Psychology and Marketing
Kraft Mac and Cheese Goes Viral: A Lesson in Psychology and Marketing
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