ELLE: The Making of a Modern Magazine - The Fashion Law

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ELLE has never been one to focus exclusively on fashion. In 1945 when Hélène Gordon Lazareff, launched the native French publication alongside her husband Pierre Lazareff, founder of the French daily newspaper France-Soir, she set out to do things differently. This included advertising-free issues (an attempt to move away from the corporatization of publishing), consistent long-form journalism, and “a new tone,” according to the French National Audiovisual Institute, which saw Lazareff put “a particular emphasis on freedom, feminist demands and the consumer society.”