H&M launches new activewear brand, H&M Move — m.

According to the retailer, H&M Move has been designed to offer a more accessible vision of sport by reframing it as movement, celebrating the fact that everyone on the planet is already a mover, moving in a multitude of ways.

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H&M launched its new activewear line with a campaign starring Jane Fonda

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H&M launched its new activewear line with a campaign starring Jane Fonda

H&M WILLIAMSBURG TRANSFORMS INTO MOVE STUDIO - A KINETIC AND TACTILE PLAYGROUND FOR EVERY BODY

H&M launched its new activewear line with a campaign starring Jane Fonda

H&M launches new brand H&M Move with Jane Fonda and JaQuel Knight