What is Sublimation and Why Do We Have Such Passion For It? – Boathouse

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Boathouse has passion for sublimation (digital printing). We invested in sublimation very early in order to provide lighter, faster & better team uniforms and performance gear. In addition, sublimation allows us to expand our custom ability dramatically, essentially allowing unlimited design and color. It's a great
Boathouse has passion for sublimation (digital printing). We invested in sublimation very early in order to provide lighter, faster & better uniforms and performance gear. In addition, sublimation allows us to expand our custom ability dramatically, essentially allowing unlimited design and color. It's a great process used to create vibrant, full color, all-over prints and unlike screenprinting, the numbers and graphics will never wear off! Since the color remains strong after extensive washing it’s the ideal process for sportswear and school clothing that’s going to get beat up and dirty. But what exactly is sublimation, how is it done, and why does Boathouse have such passion for it?