Levi's or Wranglers: Which jeans do Republicans and Democrats prefer?

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60 percent of consumers would avoid or choose a brand that aligns with their political values

Jim Rickards on X: Dems like Levis & Republicans wear Wranglers. I prefer Gap for everyday & Brooks Bros for formal events. #Safe. Wrangler vs. Levi's, GMC vs. Volkswagen, Chick-fil-A vs. Starbucks

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When Shopping Gets Political, Brands Need a Strategy │ Consumer Preferences