Does Parade Underwear Make You Feel Good About Yourself?

Parade is the Gen Z underwear brand founded by 25-year-old CEO Cami Téllez. Since 2019, with the help of a legion of microinfluencers who post for the company, it has dominated our feeds. Their tagline: “the internet’s favorite underwear.”

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The low-rise trend doesn’t have to be for you — Parade’s full-coverage brief hits new heights with the held-in feeling you love. Breathable, flexible

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