The Story of Spotify Personas

$ 20.00 · 4.7 (585) · In stock

How we developed our personas tool, how we use it today, and why it’s so useful for an autonomous, cross-functional organisation like Spotify.

spotify can be cuan 🙀⁉️

Top stories published by Spotify Design in 2020 – Medium

Stories Spotify Design

Creating Personas from Design Ethnography and Grounded Theory - JUXJUX

Stories Spotify Design

UX STRAT USA 2019: Sohit Karol, Spotify

The AMA MicroDigital Guide to developing personas of your ideal customer - CultureHive