Success in the Shein/Forever 21 Partnership Hinges on Data Integration Strategy - MarketScale

J.C. Penney Research Professor Savannah Shi discusses the Shein/Forever 21 partnership and offers insights into what will make it successful.

Shein, Forever 21 merger doubles down on fast fashion, forever 21

Shein and Forever 21 team up in hopes of expanding reach of both

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SHEIN to sell items from Forever 21 in new SPARC Group partnership

Savannah Shi - MarketScale

Shein and Forever 21 Forge Fast-Fashion Alliance

Shein steps into offline retail by acquiring one-third of Forever

TRD Issue 27 - Briefing: Shein x Forever 21, TikTok's $500M Gamble

SHEIN to sell items from Forever 21 in new SPARC Group partnership

SHEIN to sell items from Forever 21 in new SPARC Group partnership

Shein, Forever 21 Team Up in Hopes of Expanding Reach

The Recent Forever 21-Shein Collaboration Tests Consumers

Target Markets of SHEIN and Forever 21