How jeans giant Levi Strauss got its mojo back

The US clothing firm is now enjoying five years of profit growth as it recovers from past woes.

Levi Strauss & Co. - Wikipedia

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Unraveling the Myth of Levi's, San Francisco's Iconic Jeans Brand

Vintage Levi's Type 1 Denim Jacket W/ Big E

Levi Strauss to use lasers instead of people to finish jeans - BBC News

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Levi's: the making of a $6bn brand

Levi Strauss to use lasers instead of people to finish jeans - BBC

Cleaner Jeans