Sports Direct Is on a Mission to Equalise Sport for All in COPA90's Women's Euros Campaign
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Little Black Book, Agile Films’ Yoni Lappin directs the work harnessing the energy of the competition and unleashing a new generation of female ballers
Equal play in sport report
Sports Direct Getty Images Women's Football
The advert that is challenging perceptions – and what it says
Pushed by Consumers, Some Sponsors Join Soccer's Fight Over Equal
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Equal play in sport report
Sports Direct X COPA90 Women's Euros 2022 Campaign — Jasmin Sehra
TV ad: Sports Direct / Copa90: Girls Don't Like Football
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