S-shaped Response Model - Response Function

S-shape response function exhibits increasing returns to scale at low levels (threshold) and diminishing returns at high levels (saturation) of marketing effort

Chapter07

Chapter 7 PowerPoint

2. Flatten your emotional response curve: Developing healthier response(s) in times of discomfort or stress

The most important output of your Marketing Mix Model: response curves

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Sage Reference - The SAGE Handbook of Advertising

Functional Response - an overview

Full article: Hierarchical marketing mix models with sign constraints

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PDF] The Development of a Response-Function for Customer Relationship Marketing

Item characteristic curves and item information curves from item response models - brms - The Stan Forums

Item Response Theory

Sales Response Functions - Marketing mix Modelling (MMM)

Some Basics on the Value of S Curves and Market Adoption of a New Product

Graph of a S-shaped psychometric function. The proportion represents