ITC plans to invest Rs150 crore in Yoga Bar after Nestle India

A major player in the tobacco-to-food market is in a bidding war with Nestle India for a share in Bengaluru-based Yoga Bar, as the latter looks for expansion options. VC firm A91 Capital and Dabur India were two other companies that considered the potential but decided against it. The parent firm of Yoga Bar, Sproutlife, has been searching for strategic and monetary investors to fund Rs150 crore.

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A 500Cr+ Acquisition By ITC, Scaling A Food Start-up & Life As A Founder

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ITC to acquire D2C brand Yoga Bar

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