Our Most Viral Perfume & Body Mist Moments - Phlur

$ 16.50 · 4.9 (133) · In stock

Ever since launching Missing Person in 2022, Phlur has become known for viral perfumes. As we welcome 2024, we reflect on each of our viral fragrances.
“Going viral” is a well-known phenomenon, yet the mystique deepens when a perfume manages to 'break the internet.' Unlike tangible items (think dresses or jackets with measurable dimensions and visible fabric), translating a fragrance into the digital realm is a nuanced undertaking. It requires compelling storytelling to elicit a visceral response, not unlike the experience of 'love at first smell.