Nike Is Going All in on Luxury-Obsessed Gen Z

Nike CEO John Donahoe said the brand is focused on Gen Z in China. It's not the only sneaker brand focused on the generation.

Sneakers - the new Gen Z status symbol - Shift London

Generation Z Shopping Habits

Sam Ayers on LinkedIn: How GT's Living Foods is leveraging social media to inform kombucha…

Sam Ayers on LinkedIn: Probably the best marketing meme I've ever seen 😂

How rich millennials and stars like BLACKPINK are making luxury streetwear cool

Fashion: Streetwear, Gaming, Football: When Luxury Looks To Adolescent Passions - Forbes India

나이키는 럭셔리에 집착하는 중국 Z세대에 올인하고 있습니다. : 네이버 포스트

Roger Patterson on LinkedIn: Nike is going all in on luxury-obsessed Gen Z

BoF Insights, Gen-Z and Fashion in the Age of Realism

Sam Ayers on LinkedIn: Hey Social Fam 👋🏻 Based on Tik Toks newest update these are the best…