The New Phenom Of 'Deinfluencing' Is Changing Influencer Culture

For those who have just got their heads around the extraordinary $16.4 billion brand value of influencers, TikTok is suddenly full of their apparent nemesis, the new generation ‘deinfluencers’.

No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic

On 'Sour,' Olivia Rodrigo Is A Lowercase Girl With Caps-Lock Feelings : NPR

Eleanor Crowther on LinkedIn: #udderlyamazingfarmers

TikTok 'deinfluencers' tap into trend for saving money, Social media

The new TikTok trend is convincing people not to buy things

Sophie Waitt on LinkedIn: #mhfa #mentalhealth #training #osteam

Marketers Should Care About De-influencing, the TikTok Trend that Won't Quit

Why The De-Influencing Trend Is Taking Over TikTok

No more clumpy lipgloss: How TikTok's 'deinfluencing' trend became a marketing tactic