More Than Just A Rainbow: A Guide To Rainbow-Washing & Celebrating Pride Respectfully

Supercharging brand performance in today’s digital landscape.
Here’s why not all of the rainbow-washed logos and merch you’ve seen across the web function as the best examples of allyship and supporting a worthy cause.

Rainbow Washing: The Problem with Pride-for-Profit in June - Broke-Ass Stuart's Website

Rainbow washing: End of Pride Month questions corporate compassion - The Daily Illini

What Is Rainbow Washing? Understanding Its Meaning and How to Avoid It

SmarterInSeconds: Rainbow Washing just in time for Pride month around

How can B2C companies leverage Pride Month for more diversity success? [2024 DEI Resources]

How Is the Rainbow a Sign of the Covenant?, rainbow

Rainbow Washing: What NOT to do through Pride 2022

Rainbow capitalism raises questions about corporate commitments and Pride Month's purpose

Rainbow Images – Browse 3,351,553 Stock Photos, Vectors, and Video, rainbow

Proud Of Pride Or Rainbow-Washing: How Do Retailers Step Up To The Mark?

The Odyssey Online