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Our story began when avid inventor, Earl Tupper, created Tupperware® in the early 1940s. Just prior to its consumer introduction in 1946, inventor Earl Tupper's plastics-like materials of many manufacturers were dedicated to the war effort. The versatility and convenience of Tupper's miracle products helped to launch the plastics revolution of the next decade. Tupper's first consumer plastic products the Wonderlier® Bowl and Bell Tumbler offered a unique benefit that traditional food containers did not: they were lighter and less likely to break than traditional glass and crockery. With the onset of the post-war baby boom, women dedicated themselves to caring for their growing families. The Tupperized kitchen was born … a kitchen that was well organized and neat, and featured a variety of containers that replaced unsightly open packages and that kept food fresh longer.