J.C. Penney CEO Marc Rosen goes back to basics

The CEO is trying to revive the department store after bankruptcy and store closures by focusing on fundamentals.

The Complete History Of The JCPenney Logo - Hatchwise

JCPenney was once a shopping giant. Can it make a comeback?

JCPenney to spend $1 billion on remodeling of stores, website

JCPenney chief: We're focused on customers who we know

Marc Rosen - JCPenney

JCPenney is spending $1 billion on store and online upgrades in

J.C. Penney hires Levi's exec Marc Rosen as CEO

JCPenney is spending $1 billion on store and online upgrades in

J.C. Penney Names a New CEO

JCPenney's CEO Is Done Chasing New Customers. 'We Are Loving Those

JCPenney CEO talks brand turnaround, focus on apparel, and the

Will JCPenney's core customers come back and show their love

JCPenney is spending $1 billion on store and online upgrades in