Lifting the cup: why sports bras are the stars of the summer, Fashion

Since they were first created in 1977, they have been the unsung champions of the gym kit. Not any more. This season, the sports bra is the most valued player

We threw out traditional construction rules and injected the padding in a figure-8 pattern for a more aerodynamic fit and a much lighter feel.

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Lifting the cup: why sports bras are the stars of the summer, Fashion

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