British fashion brand JD Williams launch their own take on

But did they miss the point?

Everything About Corteiz: The UK Streetwear Brand Co-Signed by Nike, Drake, Central Cee, and More

Press Releases JD SportsFashion

JD Williams enlists Davina McCall and Amanda Holden in campaign to target mid-life woman

Jdwilliams hi-res stock photography and images - Alamy

Growing my own jeans took three years and cost me more than £8,000

N Brown Group

19 Lorraine Kelly For Jd Williams Fashion Launch Stock Photos, High-Res Pictures, and Images - Getty Images

JD Williams launches sustainable fashion brand Anise “to attract more eco-conscious shoppers”

JD Williams 'Fashion Begins At Fifty' Campaign Makes History As

Women's Fashion, menswear, furniture, homewares and electricals

50+ Fashion Week: What do older women look for when they shop?