How the sports bra changed the game

$ 12.00 · 4.9 (473) · In stock

Have you ever wondered, “How did women workout before sports bras?” Did they hold the girls up with their hands or just wear a regular bra and hope for the best? Even though the everyday bra has been around for hundreds of years, it hasn’t really done us justice. We’ve been poked, pinched and strapped into them by people who don’t understand our bodies. Sports bras were introduced to the market just 40 years ago when women began to run marathons instead of watching from the sidelines. Before 1972 women weren’t encouraged, invited or allowed to participate in sport. But when the Title IX legislation passed, prohibiting any kind of sex discrimination in schools? The doors burst open for generations of women to train, compete and take home the gold. When women became more active, they needed better gear that put them in control of the bounce. The lacy underwire bra didn’t cut it for painful marathons or gruesome sprints. They had to tape and modify their bras to try to reduce the chafing, digging and bouncing. Lisa Lindahl, one of the creators of the original sports bra, was an avid