How marketing 'comfort for the common man' made Rupa standout in India's innerwear market

The family-owned enterprise did not have a roaring start. But with solid marketing practices in place, Rupa climbed the ladder of success and went on to dominate the market.

Red Herring Prospectus, PDF, Stocks

Inner-Wear: SKINZZ-A Class Above : A Project Report On, PDF, Undergarment

Sustainability Archives - University of Fashion Blog

Imperial Blue—walking a tightrope between offensive vs tongue-in

Jockey. Hi everybody,, by Ganesh Prasad

Retail India News: DaMENSCH Unveils #SoSoft Campaign to Promote Emotional Vulnerability in Men - Indian Retailer

What's turning Indian lingerie shoppers online? Breaking down the factors propelling E-Commerce in India

Sustainability Archives - University of Fashion Blog

Happy #InternationalMensDay!