How Dolls Kill became the unofficial brand of the TikTok e-girl - Glossy
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While Instagram has given rise to the fashion influencer -- perfectly made up and styled in a chic, likely expensive outfit, captured in the perfect lighting with the best filters -- TikTok is setting the stage for a different kind of social media influencer: the e-girl.
The Success of DollsKill as an E-Commerce Brand, by Margo Martin
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