Marketing Moves That Helped Skims Reach A $4 Billion Valuation

Recently Kim Kardashian’s shapewear brand Skims raised $270 million in funding, bringing its valuation to $4 billion. Here are some of the marketing moves that led to the company’s success.

Skims is now valued $3.2 Billion : r/KUWTK

Kim Kardashian's Skims brand valued at $4 billion

Amber Sethi (@AmberHootsuite) / X

Navigating the Post Dept Store Era: Strategies for DTC Brands

Atomic Reach (@Atomic_Reach) / X

Kim Kardashian's SKIMS Now Valued at $4 Billion

Millennials, Product and Promotion - Marketing Pro Pulse

TagTeam (@KW_tag_) / X

Atomic Reach (@Atomic_Reach) / X

Prediction: Kim Kardashian will be kicked off Instagram

Linda Wheeler - for business and startups (@enterbusiness) / X