General Mills follows trend in removing artificial flavours, colouring from cereals

Keeping Trix, Lucky Charms, Reese’s Puffs attractive to children will be big challenge, but food experts say changes are just marketing ploy

We Found The Cereals That Kids, Parents And Nutrition Experts Agree On

General Mills Lucky Charms Frosted Toasted Oat Cereal with Marshmallows Family Size, 1 lb 2.6 oz - The Fresh Grocer

General Mills revives French Toast Crunch, 2014-12-09

Trix cereal returning to stores with artificial colors

General Mills cereal sales drop as demand for pricey brand names diminishes - Good Morning America

Lucky Charms Will Be Free of Artificial Colors and Flavors by 2017

General Mills will remove artificial colors, flavors from fruit snacks

Original Trix, made with artificial colors, is coming back

Wheat Chex™ Cereal Box 14 oz

General Mills removes artificial flavors, colors from cereals

General Mills unveils Tiny Toast – its 'first new' cereal in 15 years

Gold Medal™ Muffin Mix Whole Grain Variety 5 lb

General Mills: 75% of cereals free from artificial color and flavor

July, 2015