Triumph Motorcycles History: Rise, Fall & Revival of an Icon

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Triumph motorcycles were famously ridden by Steve McQueen, Elvis Presley & Allied Forces fighting World War I before falling off. How did it get back on track?
Triumph motorcycles have famously been ridden by Steve McQueen, Elvis Presley and Allied Forces fighting World War I. But by the early 2000s, it was the lowest-earning motorcycle brand in the U.S. How did it get back on track?