FLEX CUP X SEATTLE STORM Women's Health Week Campaign

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FLEX CUP X SEATTLE STORM Women's Health Week Campaign - Download as a PDF or view online for free
The document describes a proposed 60-second commercial celebrating Women's Health Week that would feature Seattle Storm players promoting the Flex Cup menstrual product. It would show Sue Bird's morning routine including Flex Cup use and her discussing cups with teammates at practice. Key players would explain why the week and Flex Cups are important for women's health. The commercial aims to target women ages 18-55 and girls 12-17, with a budget of $80,000. It would air nationally on major networks during Women's Health Week in May.