Adidas Execs Discussed Buying Yeezy Name From Kanye West in 2018

Adidas execs presented a review of the Yeezy partnership to the board in 2018, listing staff's direct exposure to Ye as a risk, per the WSJ.

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Adidas top execs discussed risk of staff's direct exposure to

Adidas Top Executives Discussed Risk of Staff's 'Direct Exposure' to

Adidas discussed buying the Yeezy name from Kanye West in 2018 to

Kanye made Adidas billions. Now he could cost the company its