Jockey Marketing Strategy How Did They “Jockeyed” Their Way to

Jockey is one of the leading innerwear brands that has been dominating the Indian market. Take a look at its innovative marketing strategies.
Jockey International was founded in the year 1876 in Ludington, Michigan, the United States of America by Samuel T. Cooper and his Sons as a hosiery manufacturer. Soon his sons took over the business and established their new headquarters at Kenosha, Wisconsin, which is at a distance of roughly 305 miles from Ludington, and also started manufacturing union suits and became one of its largest sellers in America by the 1930s. It also started adapting the name “Jockey” as it indicated athleticism a

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