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Longines’ success stems from appealing to both women and men, with CEO Matthias Breschan now eyeing Gen Z’s more gender-fluid attitudes
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
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Style Edit: How Longines' CEO levelled up the watch brand – from eyeing Gen Z's love of genderless style, to increasing revenue past US$2.25 billion thanks in part to focusing on heritage

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